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and consume caffeine or alcohol. People do not seem to realize the actual shortage of water in daily life, water related issues should be emphasized to women. But the price of tap water is lowest in the OECD. II. As for that, providing the water efficiency level sticker, women already have the right to actively participate in controlling water usage. Instead, eventually save it.5% of brain, you will suffer from thirst.한국의 물,물의중요성(영문판) 한국의 물, live in hot or dry climates, water is ranked second only to oxygen as essential for life. Also it is important to continually replenish it. Introduction 1. If you lose 1~2%(0. Usually females have the responsibility to secure at least water needed to be used daily by their own family. The body loses even more water if you exercise, water has no replaceable material. Why water Because of easy access, we have  ......

Index & Contents

한국의 물,물의중요성(영문판)

한국의 물,물의중요성(영문판)

I. Executive Summary

Among OECD member countries, South Korea has the largest consumption of water. But the price of tap water is lowest in the OECD. These facts have caused people to use water excessively without worrying about water bills. This is why Korean people do not perceive Korea as a water shortage country. Therefore just increasing water supply bills will not have much effect on consumer prices across the nation.

Usually females have the responsibility to secure at least water needed to be used daily by their own family. Also, about 80% of water related jobs in the world are occupied by women. As for that, women already have the right to actively participate in controlling water usage. Consequently, water related issues should be emphasized to women.

People do not seem to realize the actual shortage of water in daily life, because relatively cheaper water bills let them waste water since there is not much burden of paying the bills. Instead, to solve this problem, we have come up with a idea to make them use water in a wise way, not to tell them just to save it without any condition. Under our slogan, we are about to suggest systematic strategies that would encourage people to use water wisely, after all, eventually save it. We also have thought about how we are going to make the actual effect that consumers might feel visible and how we can deliver the message in more effective way. The strategies include setting the water efficiency level, providing the water efficiency level sticker, using mass media to deliver the message, and exposing the system in dramas to spread the campaign.

II. Introduction

1. Why water

Because of easy access, we take water for granted and do not realize the importance of proper hydration. According to experts, water is ranked second only to oxygen as essential for life. Human body is formed with water. A person can survive about two months without food, but only a few days without water. Thus, water is an important and essential material for human body. For example, 74.5% of brain, 82.7% of kidney, 83% of blood, 75.6% of muscles and even 22% of bones are consisted of water. If you lose 1~2%(0.8L) of water in your body, you will suffer from thirst. If you lose 5%(2L) of water, you will fall into a coma and 12% of loss, you can even lose your life. Also it is important to continually replenish it. Each day, your body loses 2-3 quarts of water through sweat, urination, excretion and breathing. The body loses even more water if you exercise, live in hot or dry climates, consume high fiber diets, and consume caffeine or alcohol. Therefore, water is an indispensable source of life.

Unlike other sources, water can`t be replaced. Among energy and other sources, water has no replaceable material. Most of the energy has alternative sources. Rice can be replaced by wheat, steam power can be replaced by wind power, and gas oil for cars can be replaced by electricity. However, water can be replaced by

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